Similar to Ebay's feedback system, PCB's Feedback Score is a weighted score calculated for each merchant based on all feedback from customers over the past year.
The points from each feedback rating are summed up as follows:
Each 5-star rating: Adds 2 points to score
Each 4-star rating: Adds 1 point to score
Each 3-star rating: Neutral, does not affect score
Each 2-star rating: Subtracts 1 point from score
Each 1-star rating: Subtracts 2 points from score
Therefore the greater number of positive reviews will increase a merchant's feedback score. Since the Business Directory is sorted by Feedback Score, higher scores will appear towards the top of each Directory List.
The Feedback Score will give you a better sense of the value of the Merchant's Popularity and Overall Rating of the Merchant's Quality of Service. Higher scores generally mean more satisfied customers.
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